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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

6 Tips to Optimize Your Email Marketing Campaigns
6 Apr

6 Tips to Optimize Your Email Marketing Campaigns
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Digital marketing has practically erased traditional forms of customer outreach. There may be a farm supply store somewhere that still sends out fliers and converts prospects standing around a cracker barrel, but the rest of us attract and groom buyers online, convert them into customers online, and keep them engaged online. The most effective forms of digital marketing are social media campaigns and email campaigns. Both approaches can get incredible results, increasing customer interactions and creating a lasting stream of conversions. They allow for highly targeted outreach, and in the case of...

A Beginner’s Guide to Growing Your Business with Lead Magnets
3 Apr

A Beginner’s Guide to Growing Your Business with Lead Magnets
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Every customer is, in the beginning, a potential customer, otherwise known as a lead. It stands to reason that getting more leads will result in new customers, but how can a small business attract leads? That's one of the primary goals of online marketing. Collecting the email addresses of potential customers is the first step in many proven-effective strategies, and a common approach involves a marketing tool known as a "lead magnet." In this article, we'll cover what lead magnets are and how they can help your business, go through a couple...

Check these SEO basics you shouldn't ignore
1 Apr

Infographic: 8 Important SEO Basics You Shouldn’t Ignore
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There's a lot that can be said about Search Engine Optimization (SEO) and it's not all that easy to know where to start from. The good news is that you don't have to be an expert to increase your website's appearance in web visitors' search results. Check out the infographic below and find out how you can start leveraging the power of SEO. Grow your business today with these 8 tips! Click here to view the detailed blog post. Click on the infographic to view the full image....

How To Effectively Communicate Online With Your Customers
30 Mar

How To Effectively Communicate Online With Your Customers
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As people are spending more and more of their time online, businesses need to think ahead and be where their customers and prospects are as well. A company that struggles to communicate and adapt to its customers’ needs risks losing them. But this does not need to be the case! By using a variety of internet-enabled communication tools and services, any company can connect with clients and potential customers in the online space. This will also help with your brand awareness, so it’s definitely the way to go! There are lots of...

Apps for Working Remotely
27 Mar

The Best Tools for Working Remotely
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Working remotely requires self-discipline to stay focused and flexibility so you can solve problems in new ways. To perform every part of your role and maintain a high level of productivity, you'll need to adjust how you work, heavily concentrating your efforts on project management, team communication, and collaboration. Thankfully, there are tools that can help you maximize personal and team performance in a remote work scenario. This article will describe some of the best remote work tools. Breaking these applications into categories, we'll give you several recommendations of apps or programs...

25 Mar

Infographic: How to Grow Your Audience
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Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view...